Community

“Addiction takes a terrible toll on our society, so it’s important that we support places like the Bruce Oake Recovery Centre,” said Scott Campbell, Managing Partner of Mid-Town Ford. “We’re proud to be able to give back to the community. All of our charitable giving is directed by our staff who consistently amaze us with their generosity and community spirit.”

Each year, the dealership asks its Charity Committee (made up of employees) to decide which charities and non-profits it should support. This year, the dealership allocated $100,000 to donations, and sent $45,000 of that to Bruce Oake.

“We are grateful for the generosity of compassionate corporate citizens like Mid-Town Ford,” said Scott Oake, chair of the board of the centre named for his son, Bruce. “One of our primary goals is to reduce the wait for addictions treatment in Winnipeg and donations like this bring us one step closer to that goal.”

The centre is expected to open later this year as a long-term, residential treatment centre for adult males suffering from drug and alcohol addiction.

Additionally, Mid-Town Ford provided donations to the following charities as part of its 2020 giving campaign:

·       Ronald McDonald House

·       Shade

·       Salvation Army

·       Main Street Project

·       Boys & Girls Club of Winnipeg

“With these trying times, we decided this year to support places that are going to help people who are struggling due to what the world has dealt us,” said Campbell.

In the five years since the dealership formed its Charity Committee, it has given away more than $500,000. The amount of donations is tied to the dealership’s annual sales and revenue targets.

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